Personalized search ranks results for each shopper instead of showing everyone the same list. Mezereon looks at signals such as a shopper's preferences, previous searches, product popularity, and current trends, then moves the products that person is most likely to want toward the top. Shoppers spend less time scrolling, and more searches end in a purchase.
How Mezereon personalizes results
As shoppers use your store, Mezereon can collect search-related events such as queries, clicks, conversions, and visitor activity, and use them to keep improving relevance. Tracking is configurable, and our Privacy Policy explains how this data is collected and used.
- Preferences and history: results reflect what a shopper has searched for and engaged with before.
- Popularity: best sellers and frequently chosen products rise to the top.
- Trends: results follow what is in demand right now, informed by trending searches.
- Location: with location targeting, promotions reach shoppers in the states or zip codes you choose.
Automate it or fine-tune it
Start with an automated strategy, such as ranking by popularity so your best sellers are always in front of shoppers. When you want more control, set conditions to boost, demote, or hide products based on your data, for example demoting items with a lower profit margin. Strategies can be combined, and reporting shows why each result appears, so you can test changes with confidence.
Depending on your plan, segments let you tailor results for different groups of shoppers.
Personalization across the shopping journey
Personalized search works alongside rich autocomplete, dynamic filters, and recommendations, so relevant products surface in search results, navigation, category pages, and landing pages. It is included in Mezereon plans for Shopify, BigCommerce, and WordPress.
For strategy ideas, read Personalization tactics and strategies, or talk to our team about personalizing search on your store.
