What are Keyword Redirects?

Keyword Redirects

Keyword redirects are the practice of pointing a user to a specific page for a given keyword. There are many reasons why you might want to redirect a keyword on your website. For example, if you have a specific page that is a perfect match for a particular keyword, you may want to redirect users to that page when they search for that keyword. Or, if you have a listing page that doesn't provide a great user experience, you may want to redirect users to a different page. Keyword redirects can be a great way to improve the overall search experience on your website and help facilitate users through the sales funnel.

Review Your Search Data

To choose the right keyword redirects, it's important to review your keyword data. Look at reports that show how often keywords are being searched, as well as clicks and conversion rates. You should also look at reports that show which searches are resulting in poor results. By reviewing this data, you can make informed decisions about which keyword redirects will be most beneficial for your website.

How Do I Understand the Types of Keywords Searched on My Site?

When you review your keyword reports, you'll quickly be able to identify how users are utilizing your site search. However, understanding the types of searches will better help you identify which keywords should be redirected.

What types of searches are there?

Depending on the type of products and services you offer, the keywords searched on your website will differ. To better understand the intent of the keyword, it is useful to categorize each keyword into one of the following keyword search types:

1. Exact
2. Product
3. Symptom
4. Non-product
5. Feature
6. Thematic
7. Compatibility
8. Slang/abbreviation

As a website owner, it's important to ensure that your users can easily find what they're looking for. One way to do this is to carefully consider keyword searches and redirects. For example, if your users are searching your website with product numbers or SKUs, you should ensure if there is an exact match that the user is redirected to the product detail page. This will help them find the specific product they're looking for more easily. If you identify searches that are non product and thematic you might want to consider redirecting those keywords to sections within your website that provide a clear answer. This will help your users find the information they're looking for more easily, and it will also help improve your website's overall user experience.