10 Ways to Improve Your Shopify Website
You have invested in a Shopify website and now you are wondering, "How can I improve my website in order to increase sales"? Shopify is a great software as a service tool, however it can be improved with the addition of other supportive software and content.Of course, the best way to determine what will work best for your site is to implement, track, and analyze data from your website.
Here is our list of 10 ways you can look to improve your Shopify website:
1. Site Search
Let's be honest the on-site search that is native to Shopify is not the most robust. Investing in site search solutions that provide you with dynamic tools and AI learning to tune your search results is key in helping your visitors find what they are looking for quickly and efficiently. This need becomes increasing important as your content and/or products increase.
2. Quality Images
Now more then ever it is critical that your website have high quality images that meet web standards. Your images should be large, crisp, well lit, and reflective your subject matter. It is also critical to have multiple images for one product to give further visual information to your audience.
3. Product Reviews
Before users make a purchase, they are more than likely to research reviews or testimonials for services and products. Ensuring you have a quality strategy in place to capture and display reviews on your Shopify website is a sure way to grow sales as we look to others to validate purchase decisions.
4. User Experience (UX) Tracking Tools
Utilizing tools such as HotJar, Microsoft Clarity or others to record user behavior is a fantastic way to visually identify friction points on your website. These tools play a pivotal role in making impactful data driven changes to your content and website experience to ensure your users have an optimized user experience through the purchase cycle.
5. Faceted / Filtered Navigation
Why not give your users a quick and easy way to find what they're looking for? With faceted / filtered navigation , you can provide them with efficient pathways to find what they are looking for. Look for a tool that can help display and filter your different product attributes in the way it make sense for the user.
6. Mobile First
The need to have a lightning-fast mobile pages is an absolute must in 2022. Optimize your images, remove unused JavaScript and ensure your data feeds and data are structured properly.
7. Product Recommendations
Cross and up-selling are great ways to offer like or similar products to your customers. Place these widgets on highly trafficked pages such as your product page or cart page to ensure maximum visibility. These give alternative options and/or can increase your average purchase value by offering items your visitor may not have found by themselves.
8. Personalization
Implement a tool such as Mezereon's that will allow you to detect certain attributes about your users so that you can optimize and personalize their experience on your website. The more a user visits your website, the more personalization options are available. We all appreciate a personalized shopping experience.
9. Abandoned Cart Emails
With people on the go its easy to understand how users may leave an item in their shopping cart from time to time. Remind these users that they have items in their shopping cart that are ready for purchase. It is a great way to re-engage your audience and get a bit of your branding in front of them.
10. Data
Use the search input data from your customers on-site to use as a guide to also impact your Search Engine Optimization or Search Engine Marketing efforts. You will find those keywords they search on your site can be keywords to target in your website content, but also off site to attract more of your desired audience.
Of course, there are many other ways to improve your Shopify website but the above tips are sure ways to increase user engagement and sales on your website. Contact us to learn more about how Mezereon can help you with your e-commerce website.
If you aren't using Shopify for your e-commerce website but are still interested in a powerful filter & search solution, Mezereon is also compatible with WooCommerce, BigCommerce, WordPress and many other platforms.