Mezereon Search vs. Shopify Search

Why You Need Mezereon for Your Site's Search Tool

One of the most important elements of any website is their search functionality. Think about all the times that you have gone to website and typed something into the internal search bar. According to Econsultancy, up to 30% of visitors to a website use the site search box and those searchers are more likely to buy something than those who just use the standard navigation. With results like these, it is especially important that you have a high-functioning search bar to drive up your conversion rate. Standard search integrations, like what comes out of the box with Shopify, are no longer enough. Instead, you’ll need an intelligent site search to stand apart from your competitors. Below are some of the search options we offer and how they can give your site a leading advantage.

Instant Search

Our instant search tool gives you the opportunity to provide lightning-fast and rich autocomplete suggestions on each keystroke! Essentially, this means that you can enhance your search suggestions to include incredibly intelligent search results as your customers type. Shopify’s search bar only allows you to see items after you’ve typed in your full query. With instant search, you can highlight top results, popular searches, trending items, top categories, and so much more. This is extremely beneficial because it gives customers a more efficient way to find what they’re looking for on your site.

Curation Rules

Curation rules, or advanced merchandising, allows you to display relevant and personalized results to your users. Think about that for a second. This means that you can optimize your search and navigation options with rule-based merchandising. For example, you can show select products in the results section to enhance their search query experience such as boosting top selling items related to what they are looking for. With this tool, you can also hide selected products from results, pin certain items to the top of search results, and even define an unlimited number of customer segments to make your site’s search functionality even more effective! Curation rules will go a long way in converting your visitors into paying customers.

Natural Language

This is quite possibly one of the important features Mezereon’s site search solution offers. The natural language processing tool can understand customer intent and extract meaning from any query! Shopify’s out of the box search solution simply cannot do that. Here’s an example of how it works. Pretend you’re looking for a new couch. You probably know what color you want, and you likely have a budget in mind that you’re not willing to exceed. With the Mezereon natural language tool, you can type grey couch under $500 and receive exactly the results you want. The intelligent algorithm is designed to detect things like color and price and pull results that match those descriptions. This feature provides users with more accurate results at the top of the screen. This is so important because 45% of shoppers say they typically don't scroll past the second page of results so providing your customers the fastest way to get to the product they truly desire improves the changes of a sale.

Segments

Another unique feature included in Mezereon’s search solution is segmentation. Segmentation allows you to present specific results to a user based on factors like their location or their unique status on your site. For example, you can set a location-based segment to ensure that customers from different parts of the country see only the most appropriate results. Think about a search for “jacket” in November, someone from Illinois should receive very different results such as a warm thick winter coat versus than someone in Florida who may only need a light jacket. Mezereon’s segment search makes that possible.

Search Merchandising

Mezereon also includes the ability to merchandize within the search results page. With this tool, clients can display banner promotions with custom HTML, images, or videos to advertise anything they want! One their own, ad banners increase brand awareness and are specifically designed to prompt people to take action. Search merchandizing allows you to utilize triggers and segments to control when and who should see your banner. It also gives you the ability to define a priority for each banner and provide a range of dates or times for the rule to be applied and trigger them based on search queries showing the most relevant marketing messages to your audience. Essentially, search merchandizing gives you the power to advertise what you want, how you want for those visitors who may not have come through any of your marketing specific pages.