Improve Search on Your BigCommerce Website

Why You Need an Intelligent Search Solution for Your BigCommerce Website

Website search functionality is crucial for any ecommerce or retail-based companies. In fact, 30% of the visitors on your site are expected to perform site search. These users are also twice as likely to purchase your product as compared to people who do not use the search function. With numbers like these, you’ll want to invest in an intelligent search solution to drive conversions and additional revenue on your BigCommerce website.

Control Search Results Display to Increase Conversions & Profitability

Mezereon’s advanced retail merchandising tool allows you to display personalized results to your users. This means that you can optimize your search and navigation options with rule-based merchandising. Think about the impact that could have on your business. With this tool, you’ll be able to show select products in the results section and enhance search query experience. You can also hide selected products from the results page or pin products to the top of the search results page such as your best sellers or highest profit items! By utilizing advanced retail merchandising, you’ll be able to convert website visitors into paying customers.

Improve Customer Experience by Displaying Personalized Search Results

Another unique feature that will enhance the Bigcommerce platform is the audience segmentation tool that is available with Mezereon. Segmentation gives you the ability to present specific results to users based on factors like their physical location or actions taken on your website. A great example of this is through location-based segments. Let’s say you own an apparel store that specializes in outerwear. Think about how a search for “jacket” can vary based on the exact location of the user. Someone from Illinois should see a very different type of jacket than someone from Arizona. Mezereon’s audience segmentation tool makes it possible for you to make sure that every customer sees only products that meet their exact needs.

Boost Customer Confidence with Instant Search Results

With the help of our instant search tool, you’ll be able to provide users with rich autocomplete suggestions at a lightning-fast speed! This allows you to enhance your search suggestions to include more intelligent results that meet your customer’s needs. BigCommerce’s search functionality can only retrieve items after you’ve entered a completed search query. With Mezereon’s instant search, you can highlight top results, popular searches, top categories, and so much more! This will give your customers a more efficient and enjoyable way to find the products they’re looking for on your site.

Let Intelligent Search Do the Work for You and Your Customers

This is arguably the most important feature Mezereon offers. Natural Language Processing (NLP) helps to break down customer intent and extract meaning from any query. BigCommerce’s standard search tool simply cannot do this. Here’s an example of how natural language processing can help your ecommerce business – pretend you’re out looking for a new couch. You probably have an idea of what color you’d like, the size you need, and the budget that you do not want to exceed. Normally, searching for such a specific item would be very difficult. However, natural language processing makes it possible for you to type in a phrase like “beige couch under $600” and receive only exact results! The intelligent algorithm in this search tool is designed to detect product attributes like color and price and only pull results which match that description. This is important because 45% of shoppers don’t typically scroll past the second page of search results , so providing your customers with accurate search results will improve your conversion rates.

Market To Your Customers in the Search Experience

The Mezereon Search Xperience also includes the ability to merchandize products within the search results page. This means that you can display promotional content, like banners, images, and videos, to advertise anything you want! On their own, ad banners increase brand awareness and prompt people to take an action on your site. With search experience advertising , you can utilize triggers and segments to control who should see your banner and when it should appear to them. You can also use this tool to define a priority for each ad and provide a range of dates or times for the rule to be applied. Basically, search engine ads allow you to advertise what you want to who you want however you want it!

Your website’s search functionality is incredibly important. It can drive sales, enhance the user experience, and boost product awareness. Mezereon believes in providing companies with a search tool that combines all the best tools and magnifies their abilities.