BigCommerce Filter & Search Case Study - GearUp2Go

GearUp2Go decided to use the Mezereon Xperience advanced filter and search app because we were able to meet all their needs.

Background Information for GearUp2Go

GearUp2Go carries all the top ATV and UTV accessories and parts. They source their products from smaller, family-owned shops because they have a better understanding of how people use their vehicles. GearUp2Go is proud to work with these shops and strives to provide riders with quality ATV and UTV accessories. Their product inventory includes windshields, roofs, winches, winch mounts, cabs, snowplows, and more!

They have been using standard built-in BigCommerce filters and search setup, however, were not satisfied with the results. They tried using several well-known search apps but found that only 75% of the features they needed were covered and that the other 25% were very either expensive or even impossible to cover. They weren’t sure they would ever find the right filter & search functionality for their store(s), until they discovered Mezereon Xperience.

Guided Navigation Improved Functionality

For GearUp2Go, guided navigation on the category pages was even more important than the search functionality itself! Since majority of visitors navigate site by visiting category pages, it was crucial for them to provide an advanced filtering capabilities on their website.

What GearUp2Go quickly realized was the BigCommerce does not offer guided navigation to users with the standard plan and even after upgrading to a higher membership level, BigCommerce standard filtering and the search was not advanced enough, and it did not meet the search experience they needed.

Additionally, BigCommerce does not provide natural language processing, personalization, segmentation, synonyms etc. All these elements were the reason GearUp2Go decided to use the Mezereon Xperience advanced filter and search app.

Personalized Search Results

Another unique feature that will enhance the Bigcommerce platform is the audience segmentation tool that is available with Mezereon. Segmentation gives you the ability to present specific results to users based on factors like their physical location or actions taken on your website.

BigCommerce Filter & Search Case Study - GearUp2Go

Advanced Filter and Search with Mezereon Xperience App

Besides guided navigation, GearUp2Go needed a few other search functionalities. Mezereon has provided them with:

A fast and easy implementation and integration process

This was important to them because it would improve the user experience and generate search results faster than their competitors

Ability to customize user interface

GearUp2Go appreciated this because they wanted their UI to match the look and feel of the rest of their site. Prior to working with Mezereon, they were unable to find any app that would be so easily customizable

Integration capabilities with 3rd-party tools i.e., Shopper Approved

Ability to change the markup in the autosuggest / live search dropdown area

This feature is not offered by many of our competitors

Simple yet powerful rule-based system for setting up filters, filter groups & search merchandising

A category tree-facet with advanced configuration options

Ability to expose all data fields via product API

They value this feature because it can be used within the system, not just the standard fields

Feeling inspired by GearUp2Go’s story? Start your journey with an advanced filter and search app today! Mezereon can give you more features to take advantage of like personalization, segmentation, natural language processing, and more! Plus, you can try Mezereon risk-free with a 14-day trial!

If you aren't using BigCommerce for your e-commerce website but are still interested in a powerful filter & search solution, Mezereon is also compatible with WooCommerce, Shopify, WordPress and many other platforms.